Courses
(Available Soon)

AI-Driven Branding and Design


Course Description

This course teaches students how to leverage AI-powered design tools to create cohesive and compelling brand identities. Participants will learn about AI-assisted creation of logos, typography, color palettes, and imagery to develop strong, consistent brand visuals across various platforms.


Course Outline


Module 1: Introduction to AI-Driven Branding

  •  Overview of AI-powered design tools for branding
  •  The role of AI in modern branding and design
  •  Importance of cohesive branding in the digital age
  •  Ethical considerations in AI-driven branding
  •  Setting up the right tools and software for AI-driven branding
  •  Exercise: Evaluate and compare AI branding tools


Module 2: AI-Generated Logos and Icons

  •  Introduction to AI logo generation tools
  •  Techniques for using AI in logo and icon creation
  •  Best practices for customizing and refining AI-generated designs
  •  Ensuring uniqueness and trademark considerations
  •  Case studies of successful AI-driven branding campaigns
  •  Exercise: Create an AI-generated logo and icon set for a fictional brand


Module 3: Typography and Color Palette Development

  •  AI-powered typography tools and techniques
  •  Using AI to select and pair fonts effectively
  •  Developing cohesive color palettes with AI assistance
  •  Ensuring accessibility and readability in AI-generated typography
  •  Adapting AI-generated typography for different mediums (print, digital, etc.)
  •  Exercise: Create an AI-generated typography system and color palette for a fictional brand


Module 4: Imagery and Visual Identity

  •  Overview of AI image generation and manipulation tools
  •  Techniques for using AI in creating brand imagery
  •  Developing a consistent visual identity across platforms
  •  Balancing AI-generated content with authentic brand imagery
  •  Legal considerations for AI-generated visuals
  •  Exercise: Develop an AI-generated visual identity for a social media campaign

 

Module 5: Implementing AI-Driven Branding Strategies

  •  Integrating AI-driven branding into marketing campaigns
  •  Creating brand guidelines that incorporate AI-generated elements
  •  Measuring the impact of AI-driven branding on brand recognition and engagement
  •  A/B testing AI-driven branding elements
  •  Future-proofing your branding strategies with AI-powered tools
  •  Exercise: Develop a comprehensive AI-driven brand strategy for a fictional company
  •  Course Format
  •  Video lessons with interactive quizzes and practical exercises
  •  Downloadable resources (templates, checklists, tool guides)
  •  Access to a curated list of AI branding and design tools
  •  Private community for discussion, feedback, and networking
  •  Live Q&A sessions with the course instructor and industry experts


Additional Features

  •  Case studies of successful AI-driven branding campaigns
  •  Guest lectures from branding experts and AI tool developers
  •  Hands-on workshops for popular AI branding and design tools


Target Audience

  •  Graphic designers and brand strategists
  •  Marketing professionals looking to incorporate AI into their branding processes
  •  Entrepreneurs and small business owners developing their brand identities
  •  Design students interested in cutting-edge branding techniques


Course Duration and Structure

  •  5-week program
  •  2-3 hours of video lessons and exercises per module
  •  Self-paced with recommended weekly milestones
  •  Optional capstone project: Create a complete AI-driven brand identity for a fictional company


AI in Visual Storytelling


This comprehensive course teaches students how to leverage AI-generated virtual photoshoots for creating stunning visual content.

Participants will explore AI-powered design tools, best practices for virtual photoshoots, and strategies for integrating AI-generated content into marketing campaigns.


Course Outline


Module 1: Introduction to AI in Visual Storytelling

  •  Overview of AI-generated virtual photoshoots
  •  Current state and evolution of AI in visual content creation
  •  Key players and innovators in the industry
  •  Benefits of using AI in visual content creation
  •  Setting up the right tools and software
  •  Exercise: Explore AI-generated imagery platforms and create a simple AI-generated image


Module 2: Understanding AI Design Principles

  •  Fundamentals of design for AI-generated content
  •  Color theory
  •  Composition
  •  Typography
  •  Balancing human creativity with AI capabilities
  •  Designing for emotional resonance and engagement
  •  Case studies of successful AI-powered campaigns
  •  Exercise: Create a design brief for an AI-generated virtual photoshoot


Module 3: Creating AI-Powered Virtual Photoshoots

  •  Using AI tools for image generation and manipulation (e.g., Midjourney, DALL-E, Prisma)
  •  Best practices for directing AI-generated scenes
  •  Scriptwriting
  •  Storyboarding
  •  Concept development
  •  Post-processing and editing techniques
  •  Color grading
  •  Retouching
  •  Compositing
  •  Exercise: Create a simple AI-generated virtual photoshoot using a chosen AI tool


Module 4: Integrating AI-Generated Content into Marketing Strategies

  •  Identifying target audiences and content needs
  •  Creating cohesive brand identities with AI-generated content
    •  Brand voice
    •  Tone
    •  Visual language
    •  Measuring the impact of AI-generated content on marketing campaigns
    •  Analytics
    •  Metrics
    •  KPIs
  •  Case studies of successful AI-powered marketing campaigns
  •  Exercise: Develop a marketing strategy incorporating AI-generated  content for a fictional brand


Module 5: Advanced AI Techniques and Trends

  •  Exploring cutting-edge AI technologies in visual storytelling
    •  Neural networks
    •  Generative models
    •  Computer vision
  •  Staying ahead of the curve with emerging trends and tools
    •  AI-generated video
    •  Interactive experiences
    •  Immersive storytelling
  •  Future-proofing your skills in AI-generated content creation
  •  Exercise: Research and present on a new AI-powered tool or technology in visual storytelling


Course Format

  •  Video lessons with interactive quizzes and exercises
  •  Downloadable resources (templates, style guides, software tutorials)
  •  Private community for discussion, feedback, and support
  •  Live office hours with Julie Todd for Q&A and guidance


Additional Features

  •  Case studies and guest lectures from industry experts
  •  Software and tool tutorials
  •  Templated exercises and resources


Target Audience

  •  Creative professionals looking to upskill
  •  Entrepreneurs and small business owners
  •  Social media influencers and content creators


Course Duration and Structure

  •  4-6 week program
  •  1-2 hours of video lessons and exercises per module
  •  Self-paced with flexible deadlines
  •  Optional 1-on-1 coaching sessions (additional fee)